The 5 Big Reasons People Aren’t Following Your Social-Media Accounts
Social media is a great marketing tool allowing organizations to reach audiences and showcase company culture and what they have to offer. However, many companies aren’t seeing the success on social media they’d like. In fact, a November 2014 survey by HubSpot found that there is a 35 to 65 percent difference between consumers who expect a brand to be on social media and consumers who actually follow a brand on social media....
You’re Actually Hurting Your Business With These 5 ‘Productive’ Habits
Entrepreneurs are expected to do everything and be everything at all times. It’s part of business, especially when you’re first starting out. However, there are some seemingly productive habits that you may have formed that are actually killing your success in the long term. The candle that burns brightest, burns fastest, and while it’s crucial for you to be productive with your time, you also need to focus on not burning out. Here...
Use Feedback to Spark, Not Destroy
I was 11 years old and getting the scolding of my life. My dad let me have it because he busted me selling illegal fireworks at school, which obviously was problematic from a parent’s perspective. My entrepreneurial efforts got me in a world of trouble. The resulting punishment included being forced to call the parents of all my customers (fellow classmates), introduce myself, and let them know I sold their kid illegal...
5 Tips on Planning Amid Rapid Change
Change in the business world is happening quicker than ever before. Does that mean business owners should stop planning? I say uncertainty increases the value of planning. Consider this true story: During the chaotic fall of everything, from August to October of the Great Recession, sales at my company plummeted. Suddenly sales were 30 percent below the same month of the previous year, horribly below the planned level. So did the fact...
Write a Winning Business Plan With These 8 Key Elements
For everything in life, you need a plan, right? The same can be said for business. Every business, whether a startup or a full-fledged, profitable organization, needs a business plan. To know where you are going, you have to know where you came from and what came before you. Here are the key elements of a winning business plan. 1. Executive summary. An executive summary is a one- or two-page summary of your entire business...