Head Into 2015 With the Goal of Creating an Inspiring Workspace
I am a big believer that each of us is our own brand (but not the Kim Kardashian-style of personal brand). How we look and conduct ourselves works to build that personal brand every day. One very clear reflection of our personal brand is our individual workstations — at least the professional side of our personal brands. How we arrange our workspace and how we maintain it says a lot about who we are,...
10 Innovative Gift Ideas To Help Someone’s Performance at Work
We’re down to the last few days–scrambling to do our holiday shopping. If you are like me, most of your friends and family have everything and you feel at a loss for a gift that really makes an impact. Here’s an idea: give a gift that will help them improve their performance at work. I mean, when you think about it, you spend most of your time working. A gift that can help with productivity, performance and...
Network More Powerfully Using These 4 Skills
Not all of us are born networkers, so we have to work at improving the skill and it is a vital one. Fortunately, networking is a fundamental skill that you can develop with a little effort. You never know where your next referral will come from, so it behooves you to wear your networking hat whenever you are out in public. If you are an introvert, don’t worry or feel pressure to be “on” all the time. Just use these tips when...
How Imagery in Branding and Marketing Affects Your Strategy
In marketing and advertising, nothing is arguably more essential than imagery. This is especially true when a computer screen, mobile device, or other medium stands between the individual receiving your message and your product. When there’s no opportunity to touch, feel, taste, or smell something, sight quickly becomes the most valuable sense. Are you effectively using imagery as a part of your company’s overall strategy? The...
The Reason Your Team Won’t Take Risks
Most senior managers agree that taking risks is important for innovation, but in far too many cases, they don’t act like they believe this. For example, one global organization, where one of us conducted a culture survey several years ago, considered itself to be highly supportive of developing new products, services, and practices. Yet when several hundred professionals were asked what would happen if they developed and tried...
The 5 Big Reasons People Aren’t Following Your Social-Media Accounts
Social media is a great marketing tool allowing organizations to reach audiences and showcase company culture and what they have to offer. However, many companies aren’t seeing the success on social media they’d like. In fact, a November 2014 survey by HubSpot found that there is a 35 to 65 percent difference between consumers who expect a brand to be on social media and consumers who actually follow a brand on social media....